Great in December: A Font That Adds Joy to Branding
It’s a quiet morning, and I’m sitting at my desk, staring at a blank brand board. The client is a small café that wants to feel warm, inviting, and a little bit whimsical. They’re launching a seasonal menu for the holidays and need a font that feels personal, like it was handpicked by someone who cares about their customers. I’ve been testing several typefaces, but one stands out—Great in December.
Great in December is a cursive and joyful handwritten font that immediately makes me think of handwritten notes, holiday cheer, and the kind of warmth that comes from a personal touch. It’s not just a font—it’s a mood. With its flowing lines and playful curves, it feels like it could be written with a pen on real paper, which is exactly what the client wants for their branding.
I start by sketching out some logo ideas. I want something that reflects the café’s cozy vibe but also has a modern edge. I try pairing Great in December with a clean sans serif font for balance. The contrast between the elegant cursive and the sharp, minimal sans serif works surprisingly well. It adds visual interest without overwhelming the design. The font feels like it belongs in a holiday card, but it also holds up in more formal contexts like menus and signage.
As I move into the brand identity phase, I test Great in December across different applications. On a business card, it looks elegant and approachable. When used as a headline on a menu, it catches the eye and invites people to read more. I even use it for a few social media graphics, where it adds a friendly and personal touch to the overall aesthetic. It’s clear that this font isn’t just for holiday-themed projects—it’s versatile enough to work in a variety of design scenarios.
One of the things I love about Great in December is how it affects the perception of the brand. Because it’s a script font, it feels more personal and human, which aligns perfectly with the café’s mission of creating a welcoming space. But it doesn’t feel too casual or unprofessional. There’s a nice balance between playfulness and sophistication. It’s the kind of font that can work on a shop sign, a product label, or even a website header without losing its charm.
I also consider how the font performs in terms of readability. While it’s a script font, it’s still legible at smaller sizes, which is important for things like packaging and printed materials. I test it in different weights and styles, and it maintains its character even when scaled down. This versatility makes it a great choice for a full brand system, where consistency is key.
When it comes to font pairing, I find that Great in December works best with a serif or sans serif font that complements its flow. For example, pairing it with a modern sans serif like Montserrat creates a strong contrast that highlights the personality of the script font. It’s also worth noting that the font includes several alternates and ligatures, which can add depth and uniqueness to the design without making it look cluttered.
Another thing I appreciate is the attention to detail in the font’s design. It supports multiple languages and offers various file formats, which is a big plus for designers working on international projects or needing to export assets for different platforms. The commercial license included with the font gives peace of mind, especially when using it for client work that may involve print and digital formats.
As I finalize the brand materials, I revisit the mockups and make sure the font is consistent throughout. From the logo to the packaging, from the website headers to the social media posts, Great in December feels like it’s part of the story. It adds a sense of warmth and personality that helps the brand stand out in a crowded market.
If you’re looking for a font that brings a touch of personality to your design projects, Great in December is definitely worth considering. Whether you’re working on a seasonal campaign, a boutique brand, or a creative studio, this font has the versatility and charm to elevate your work. Just remember to test it in different contexts before committing to a full brand system. After all, the right font can make all the difference in how your brand is perceived.
For those working in the Script Amp category, Great in December is a fantastic addition to your font collection. It’s not just a tool—it’s a style, a feeling, and a way to connect with your audience through typography. So next time you’re designing for a brand that needs a personal touch, don’t forget to consider the power of a great font.
